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About Us

Founded in 2005, Viastara is the leading value-added distributor of consumer goods and consumer electronics in Mexico, Latin America, and the Caribbean.

Viastara manages all channels of distribution including retail, e-commerce, and enterprise sales.

Our retail and e-commerce teams service the major retail sales channels in the region, including Apple premium resellers, high-end retail, major department stores, price clubs, office retailers, sporting goods stores, specialty airport stores, and all major online channels.

Our enterprise team services a wide range of industries, including automotive, education, entertainment, financial, healthcare, hospitality, industrial, insurance, manufacturing, professional services, and retail.

Given our territorial coverage, we have become our represented brand’s partner of choice by connecting them to the top retailers and enterprise clients in the region and we have become our clients trusted partner to deliver them the most desirable brands in the industry.